About Kelly Herd Jewelry
Founded by Master Jeweler Kelly Herd in Cleveland, Tennessee, Kelly Herd Jewelry has been creating stunning equestrian-inspired fine jewellery for over 30 years. Kelly's journey began in the 1980s while in college, where he helped his mother turn a small business into a national brand. By 1992, he had acquired another company and launched his own design and manufacturing operation. Today, the company operates as K & C Western & English Jewelry LLC and sells to over 600 retailers worldwide.
What makes Kelly Herd Jewelry truly special is its deep roots in the equestrian industry. Each piece is designed and handcrafted in-house, with many designs created by Kelly Herd himself. The collection features beloved equestrian motifs including horseshoes, bridles, buckles, bits, and riding boots, crafted in sterling silver and 14K white or yellow gold. The brand uses only conflict-free diamonds and alloys all their own metals in their fully equipped manufacturing facility. Whether you ride Western or English, Kelly Herd offers breed- and discipline-oriented designs that let you carry your love of horses wherever you go.
OriginUnited States (Tennessee/Texas)
SpecialtyEquestrian fine jewellery & accessories
Best ForHorse lovers, gift buyers & riders
Known ForSterling silver & 14K gold equestrian motifs
Master Jeweller CraftsmanshipEach piece is designed and handcrafted by Master Jeweler Kelly Herd and his team, with every ring requiring 2 to 8 hours of additional work depending on complexity and stone setting.
Premium MaterialsAll jewellery is crafted in sterling silver or 14K white and yellow gold, using only conflict-free diamonds and a variety of precious and semi-precious stones, with metals alloyed in-house.
Authentic Equestrian HeritageWith over 30 years in the equestrian jewellery business, Kelly Herd designs feature authentic motifs like horseshoes, bits, bridles, buckles, and riding boots for both Western and English riders.
Perfect Equestrian GiftFrom elegant necklaces and earrings to stunning rings and bracelets, Kelly Herd pieces make meaningful gifts for horse lovers, with custom design options available for truly one-of-a-kind pieces.
What type of jewellery does Kelly Herd make?
Kelly Herd Jewelry creates a wide range of fine equestrian-inspired jewellery including necklaces, pendants, rings, earrings, and bracelets. Designs feature equestrian motifs such as horseshoes, bridles, buckles, bits, and riding boots. The collection includes breed-specific and discipline-oriented designs for both Western and English riders, available in sterling silver and 14K white or yellow gold.
What materials are used in Kelly Herd jewellery?
Kelly Herd uses premium materials including sterling silver, 14K white gold, and 14K yellow gold. All metals are alloyed in-house at their fully equipped manufacturing facility. Gold designs feature only conflict-free diamonds, and a variety of precious and semi-precious stones are available, including genuine turquoise and cubic zirconia accents.
Where is Kelly Herd jewellery made?
Kelly Herd jewellery is designed and handcrafted in the United States. The brand was founded by Kelly Herd in Cleveland, Tennessee, and operates as K & C Western & English Jewelry LLC. Their fully equipped in-house manufacturing facility allows them to alloy their own metals, cast pieces, and set stones all under one roof.
How do I choose the right ring size?
Kelly Herd offers a Ring Builder tool and a range of standard ring sizes. If you are unsure of your size, we recommend visiting a local jeweller for a professional sizing or using an online ring sizing guide. For custom designs, Kelly Herd can create pieces in your exact size and specifications. Contact iRide EQ for assistance with sizing.
Can I get a custom piece made?
Yes, Kelly Herd offers custom design services. Once you submit an idea, their team helps develop the concept, carves a wax model in your desired size and dimensions, and sends it for your final approval before casting it in your chosen metal. This process takes time but results in a truly one-of-a-kind piece with a special personal bond.
How do I care for my Kelly Herd jewellery?
To keep your Kelly Herd jewellery looking its best, store pieces separately to avoid scratching, clean gently with a soft jewellery polishing cloth, and avoid exposure to harsh chemicals, perfumes, and lotions. Sterling silver pieces may tarnish over time and can be cleaned with a silver polishing cloth. For gold pieces with stones, use a soft brush with mild soapy water and dry thoroughly.
Does iRide EQ ship Kelly Herd jewellery to Australia?
Yes, iRide EQ ships Kelly Herd jewellery throughout Australia. Shop the full collection online and enjoy the convenience of buying premium equestrian jewellery locally with Australian dollar pricing and domestic shipping. Check the shipping information at checkout for delivery estimates.
What are the most popular Kelly Herd designs?
Some of the most popular Kelly Herd designs include the Western Pleasure Horse Necklace, equestrian pendant necklaces, horseshoe rings, and saddle concho earrings. The brand also offers breed-specific designs for various horse breeds and discipline-oriented pieces. The best piece is ultimately a personal choice, as jewellery is extremely personal in nature.
How does Kelly Herd compare to other equestrian jewellery brands?
Kelly Herd stands out for its 30-plus years of equestrian jewellery expertise, in-house manufacturing, and Master Jeweler craftsmanship. Unlike many brands that outsource production, Kelly Herd alloys their own metals, casts in-house, and uses only conflict-free diamonds. The extensive range of breed- and discipline-specific designs is unmatched, and the brand serves over 600 retailers worldwide.
Does Kelly Herd jewellery come with a warranty?
Kelly Herd stands behind the quality of their jewellery. The brand offers a warranty on their products, and details can be found on their website. For any warranty or return enquiries on items purchased through iRide EQ, please contact our customer service team for assistance with your claim.
