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Ippico
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Quick answer: Shop Ippico online in Australia at iRide EQ. An Australian equestrian brand from the Hunter Valley, NSW, specialising in design-forward grooming essentials, horse care products, and equestrian lifestyle pieces. Browse our full range with fast local shipping and 30-day returns.
Ippico: Australian Design for Equestrian Life
Founded in 2015 by Naomi in the Hunter Valley, NSW, Ippico brings a design-first eye to the products riders use every day. The name comes from the Italian word for equestrian, but the brand itself is proudly Australian — conceived, designed and run from one of the country's most storied horse regions. What Ippico does best is take the everyday kit of horse life — brushes, grooming kits, wash bay staples, gifts and lounge pieces — and make them good-looking enough to live outside the tack room. Every product in the Ippico lineup reflects the attention to materials, construction and detail that riders expect from premium equestrian equipment.
At iRide EQ, we stock the full Ippico range available in Australia. From complete grooming kits to pyjamas, keyrings and show-day pieces, each item is selected to meet the demands of Australian conditions — from summer heat to winter damp, from local Ag shows to EA-affiliated events. With fast local shipping and AfterPay available, upgrading your gear has never been easier.
Quick Facts
Brand: Ippico
Origin: Australian — Hunter Valley, NSW (est. 2015)
Categories: Brushes & Grooming Essentials, Gifts and Homeware, Show Day, Hair Accessories, The Wash Bay, Lounge & Activewear
Shipping: Fast dispatch across Australia
Payment: AfterPay available
Returns: 30-day hassle-free returns
Comparing Ippico Product Categories
Across 6 categories, the Ippico range at iRide EQ covers everything from everyday horse care to gifts and lifestyle. Here is a breakdown of what is available and how to choose what suits your routine.
Product Type
What to Expect
Brushes & Grooming Essentials
Complete grooming kits and individual brushes for everyday and show use.
Gifts and Homeware
Horse-themed gifts, keyrings and homeware for the equestrian household.
Show Day
Show-ready pieces that polish your turnout from plaiting to presentation.
Hair Accessories
Hair nets and accessories that finish the look from stable to showground.
The Wash Bay
Wash and bathing tools built for regular use.
Lounge & Activewear
Pyjamas and lifestyle pieces for riders off the horse.
Choosing the Right Ippico Gear for Your Routine
Different routines demand different kit. For everyday grooming, Ippico's body brushes, dandy brushes and hoof picks cover the daily once-over in minutes. For show-day prep, the finishing brushes, gloss brushes and quarter markers put shine on a schedule. And for gifts, the keyrings and homeware pieces suit the horse person who already has everything practical.
The reality is that most Australian riders use their grooming kit across all three contexts — the same brush that tidies up after a Saturday hack has to look right at a Sunday show. Ippico products are designed with this crossover in mind: pieces that work hard in the stable and look smart in the wash bay.
Care and Maintenance Tips
Quality grooming gear lasts for years when you look after it. Wash brush bristles in warm soapy water, rinse well and air dry bristle-down — never soak wooden-backed brushes. Merino wool mitts prefer a gentle hand wash and a shady spot to dry. Store brushes somewhere dry between uses, and let mud dry before knocking it out rather than scrubbing wet.
Storing your grooming brushes in a dedicated bag or box keeps the bristles true and handles intact, ensuring your equipment lasts through seasons of daily stable use.
Why Shop Ippico at iRide EQ?
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Australian Stocked
All Ippico products stocked locally — no import waiting times.
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Fast Shipping
Dispatched within 1-2 business days from our warehouse.
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AfterPay Available
Buy now, pay later in 4 easy installments on all orders.
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Easy Returns
30-day hassle-free returns with postage paid options.
Best Ippico Products for Quality-Conscious Riders
The grooming kits are Ippico's strongest offering. The Complete Equine Grooming Kit bundles the daily essentials in one place, and the Luxury Equine Grooming Kit is the upgrade pick for riders who want the full stable of brushes. The individual brushes stand on their own too — the Copper Therapy body brush is a favourite for bringing out coat shine, and the Petite Mane and Tail Brush handles the knots smaller hands struggle with.
The merino wool multi mitts are worth a look for show-day finishing: soft enough for the final polish, durable enough for daily use. For the wash bay, the shampoo body brush and sponge brush turn bath day into a quicker job than it has any right to be.
For gifts, the Deluxe Pony Keyring and the horse-print pyjama sets are the pieces that leave the stable and head for the lounge — the kind of thing horse people buy twice, once for themselves and once for a friend.
Australian Design at a Practical Price
Ippico represents something valuable in the equestrian market: considered design without the premium pricing of the heritage brands. The materials, construction and finish are genuinely good — but the pricing keeps quality gear accessible to riders who do not want to replace their kit every season.
For Australian riders, this means grooming and lifestyle pieces suited to our conditions. The brushes handle dust and sweat, the wash bay tools stand up to daily use, and the design means the kit looks as good on the shelf as it works in the hand.
Frequently Asked Questions
What is Ippico known for?
Ippico is known for grooming essentials, horse care products and equestrian lifestyle pieces designed in the Hunter Valley, NSW.
Are Ippico grooming kits suitable for show preparation?
Yes. Ippico brushes and finishing kits are designed for both everyday grooming and show-day shine.
How do I clean Ippico brushes?
Wash bristles in warm soapy water, rinse well and air dry bristle-down. Do not soak wooden-backed brushes.
Do Ippico products make good gifts?
Yes — the keyrings, homeware and pyjama sets are popular equestrian gifts for riders and horse lovers.
Where is Ippico from?
Ippico is an Australian brand, founded in 2015 in the Hunter Valley, NSW. The name comes from the Italian word for equestrian.
Can I buy Ippico with AfterPay?
Yes, all Ippico products at iRide EQ are eligible for AfterPay.
What is in an Ippico grooming kit?
The Complete Equine Grooming Kit bundles the everyday essentials — body brushes, dandy brush, hoof pick and finishing tools — in one kit.