Equestrian jewellery sits at a funny intersection — it's part tradition, part statement piece, and part "I spend more on my horse's wardrobe than my own." If you've ever caught yourself admiring someone's snaffle bit bracelet in the warm-up ring, you know exactly what I mean.
The good news? Equestrian jewellery in Australia has come a long way from the mass-produced charm bracelets you'd find at a country show stall. We're talking proper sterling silver, genuine stones, and craftsmanship that holds up to daily wear — in the saddle or out. Kelly Herd Jewelry, a Texas-based brand making equestrian pieces since 1983, leads the pack. Their snaffle bit bracelets and horseshoe rings are the kind of thing you pass down, not throw out.
And yes, the title mentions stock pins — those tiny, traditional pins that fasten a stock tie at dressage and eventing competitions. We don't sell pins (we sell the ties), but no equestrian jewellery guide would be complete without acknowledging where the tradition comes from. Stock pins are the original equestrian accessory. Everything else — the bracelets, the rings, the earrings — evolved from that same love of the sport translated into wearable art.
Equestrian jewellery bridges the gap between competition tradition and everyday style.
Here's our pick of the best equestrian jewellery available in Australia right now — ranked by quality, value, and how genuinely useful they are as gifts (because if you ride, someone in your life is probably hunting for gift ideas right now).
1. Kelly Herd Snaffle Bit Bracelet — Sterling Silver
$399.95 | View product
This is the one. If you're looking at equestrian jewellery and wondering where to start, the Kelly Herd Snaffle Bit Bracelet is the centrepiece. The snaffle bit detail is cast in solid 925 sterling silver — not plated, not "silver-tone," the real deal. It's weighty enough that you feel it on your wrist without it being uncomfortable, and the hinge clasp means it actually stays on (unlike half the bracelets I've lost over the years).
Honestly, at $399.95 it's an investment piece. But consider what you get: a 40-year-old American brand, in-house manufacturing, and a design that isn't going to look dated in five years. The snaffle bit is the universal equestrian motif. It works for dressage riders, show jumpers, eventers, and even the polo crowd.
The Kelly Herd Snaffle Bit Bracelet in sterling silver — the hero piece of equestrian jewellery.
2. Kelly Herd Double Horseshoe Bracelet — Rose Gold
$339.95 | View product
Rose gold is divisive — some people love it, some think it's a phase. I'm in the first camp. The Double Horseshoe Bracelet in rose gold is the warmer, softer alternative to the sterling silver pieces. Two horseshoes interlock on a bangle-style cuff, and the rose gold finish means it pairs beautifully with warmer skin tones and earthy competition colours.
With 7 in stock, this one tends to move. It's the kind of piece that works as a graduation gift or a "congratulations on your first EA-affiliated event" present. The double horseshoe symbolism — luck on luck — doesn't hurt either.
The Kelly Herd Double Horseshoe Bracelet in rose gold — two horseshoes interlocked on a cuff.
3. Kelly Herd Dancing Stone Horseshoe Ring
$254.95 | View product
Here's where things get interesting. The "dancing stone" in the Dancing Stone Horseshoe Ring means the centrepiece stone is set on a tiny spring mechanism — it moves with you. Tilt your hand, the stone shifts. It catches light in a way a static setting just can't.
The horseshoe frame around the dancing stone is sterling silver, and the ring comes in multiple sizes. With 5 in stock across variants, you'll want to check your size before ordering — if you're between sizes, go up. A ring that's too tight is worse than one that's slightly loose, and a good jeweller can always add a sizing bead.
The Dancing Stone Horseshoe Ring — the centrepiece stone moves with your hand.
The rider's take: I bought my first Kelly Herd piece — the 6mm Bit Ring — as a birthday present to myself after a particularly disastrous show season. Didn't podium once, but at least my hand looked good holding the reins. Two years later, I wore it to a friend's wedding and three people asked where it was from. That's the thing about good equestrian jewellery: it doesn't scream "horse girl" — it just reads as a well-made piece with a subtle nod to something you love.
4. Kelly Herd 6mm Bit Ring
$109.95 | View product
The entry point. At $109.95, the 6mm Bit Ring is the most affordable Kelly Herd piece we stock — and honestly, it's the one I'd recommend if you're buying your first piece of equestrian jewellery or shopping for a gift under $120. The bit detail is subtle enough that non-riders won't immediately clock it, but every equestrian will.
It comes in four sizes, and with 20 in stock, you've got a decent chance of finding your fit without waiting on a restock. The 6mm band width strikes a good balance — not too thin to feel flimsy, not so chunky it looks like a men's signet ring. Works on any finger.
The Kelly Herd 6mm Bit Ring — the most affordable entry into equestrian jewellery.
5. Kelly Herd Clear Horseshoe Necklace — Sterling Silver
$139.95 | View product
Necklaces are tricky for riders — anything too long gets caught on jacket zips, and anything too fussy looks wrong with a show shirt collar. The Clear Horseshoe Necklace gets the length right. The pendant is small enough to sit just below the collarbone, and the clear stone set in the horseshoe catches light without being flashy.
Eight in stock, which tells you something — this is a consistent seller. At $139.95, it sits in that sweet spot of "I wouldn't buy it for myself but I'd be thrilled if someone gave it to me." Which, let's be honest, is the definition of a good gift.
The Kelly Herd Clear Horseshoe Necklace — a best-seller that sits perfectly below the collarbone.
6. Kelly Herd Pavé Horseshoe Earrings — Sterling Silver
$199.95 | View product
Pavé set stones are tiny, individually set diamonds or crystals that create a continuous sparkle. On the Pavé Horseshoe Earrings, that means the entire horseshoe face catches light from every angle. These are the earrings you wear to the presentation ceremony, not the stable — and there's nothing wrong with that distinction.
Three in stock, so don't deliberate too long. The sterling silver setting means they won't irritate sensitive ears (cheap plated earrings are a nightmare for anyone with nickel allergies — and most riders I know have enough skin issues from helmet chin straps without adding jewellery reactions to the mix).
The Pavé Horseshoe Earrings — continuous sparkle from individually set stones.
7. Kelly Herd Horseshoe Nail Earrings — Sterling Silver
$159.95 | View product
Sixteen in stock. That's the most of any Kelly Herd product we carry, and there's a reason — the Horseshoe Nail Earrings are the everyday earring. They're simpler than the pavé pair, more understated, and at $159.95 they're $40 cheaper. If you want one pair of equestrian earrings that go with everything from jodhpurs to jeans, this is the pick.
The horseshoe nail design is a nod to the farrier's craft — those U-shaped nails that hold a shoe on. It's the kind of detail that means nothing to non-riders and everything to someone who's held a hot shoe in tongs. I love that about Kelly Herd. The designs are layered — you see the shape first, then the equestrian reference underneath.
The Horseshoe Nail Earrings — the everyday equestrian earring with 16 in stock.
8. Kelly Herd Contemporary Buckle Ring
$169.95 | View product
Not everyone wants a horseshoe on their jewellery. Some riders prefer a subtler nod — and the Contemporary Buckle Ring is exactly that. The buckle motif references saddle and bridle hardware without being overtly "horse." It reads more like a modern design piece than an equestrian accessory.
Three sizes available, nine in stock total. At $169.95, it sits between the 6mm Bit Ring and the Dancing Stone in price — a solid mid-range option if you want something more unique than the entry ring but aren't ready to spend $250+ on a statement piece.
The Contemporary Buckle Ring — a subtle equestrian nod through saddle hardware styling.
9. Sabona Classic Copper Magnetic Bracelet
$59.95 | View product
Different category entirely. Sabona of London has been making copper and magnetic wellness bracelets since 1959 — that's 65-plus years. They're not equestrian-specific, but the copper band with embedded magnets has a devoted following among riders who swear by them for wrist and joint comfort during long days in the saddle.
At $59.95 with 191 in stock, this is the budget pick — and the one you buy as a stocking filler or a "thinking of you" gift without overthinking it. Does the magnetic therapy actually work? The science is mixed. But plenty of riders wear them religiously, and at this price, you're not betting the farm on it. The copper develops a patina over time, which some people love and others polish off. Your call.
The Sabona Classic Copper Magnetic Bracelet — $59.95 with 191 in stock.
10. Kelly Herd Horseshoe Bracelet — Sterling Silver
$329.95 | View product
The classic. If the Double Horseshoe in rose gold is too flashy and the Snaffle Bit is too literal, the single Horseshoe Bracelet in sterling silver is the middle ground. Clean, simple, and recognisable. Two in stock — this is one of those pieces that sells out and takes a while to restock because each one is manufactured in-house at Kelly Herd's Texas workshop.
It's the bracelet I'd pick if I could only have one. The single horseshoe is timeless in a way that trendier designs aren't. Twenty years from now, it'll still look right.
The Kelly Herd Horseshoe Bracelet — the timeless single-horseshoe bangle.
Quick Comparison: All 10 Picks at a Glance
| Product | Type | Price (AUD) | Material | Best For |
|---|---|---|---|---|
| Kelly Herd Snaffle Bit Bracelet | Bracelet | $399.95 | 925 Sterling Silver | The hero piece — statement snaffle |
| Kelly Herd Double Horseshoe Bracelet | Bracelet | $339.95 | Rose Gold | Warm tones, graduation gift |
| Kelly Herd Dancing Stone Ring | Ring | $254.95 | Sterling Silver + Stone | Statement ring with movement |
| Kelly Herd 6mm Bit Ring | Ring | $109.95 | Sterling Silver | Entry price, everyday wear |
| Kelly Herd Clear Horseshoe Necklace | Necklace | $139.95 | Sterling Silver | Gift under $150, best-seller |
| Kelly Herd Pavé Horseshoe Earrings | Earrings | $199.95 | Sterling Silver + Pavé | Presentation ceremony sparkle |
| Kelly Herd Horseshoe Nail Earrings | Earrings | $159.95 | Sterling Silver | Everyday earring, best stock |
| Kelly Herd Contemporary Buckle Ring | Ring | $169.95 | Sterling Silver | Subtle equestrian nod |
| Sabona Classic Copper Magnetic | Bracelet | $59.95 | Copper + Magnetic | Budget pick, wellness angle |
| Kelly Herd Horseshoe Bracelet | Bracelet | $329.95 | Sterling Silver | Timeless classic |
Competition wear and equestrian jewellery share the same roots — both are about showing pride in the sport.
One thing worth noting about wearing jewellery at competitions: EA dressage rules don't explicitly ban decorative jewellery, but the convention is to keep it minimal. Stock pins are the one piece of jewellery that's actually functional — they fasten your stock tie. Everything else is for after the presentation, the post-show dinner, or everyday wear. If you're putting together your show day kit, grab a stock tie first, then sort your hair accessories, and save the bling for the presentation.
For rider accessories beyond jewellery, we also carry riding belts and scarves — all of which make excellent additions to a gift package if you're putting something together for an equestrian in your life.
Frequently Asked Questions
What is equestrian jewellery?
Equestrian jewellery is jewellery that incorporates horse-related motifs — snaffle bits, horseshoes, stirrups, buckles, and other equestrian hardware. It ranges from fine sterling silver pieces (like Kelly Herd) to casual charm bracelets and copper wellness bands. Most riders wear it as a subtle expression of their connection to the sport, both in and out of the saddle.
Are snaffle bit bracelets made from real silver?
Yes. Kelly Herd uses genuine 925 sterling silver — not plated or "silver-tone" alloy. Each piece is manufactured in-house at their Texas workshop, which they've been running since 1983. Sterling silver will tarnish over time (it's natural), but a quick polish brings it back. Avoid wearing it in the pool or stable wash bay.
Can you wear equestrian jewellery in competition?
Decorative jewellery is generally not worn during dressage tests — the convention is minimal accessories. The exception is the stock pin, which is functional (it fastens your stock tie). Save your bracelets, rings, and earrings for the presentation ceremony, post-show socialising, or everyday wear. EA rules don't explicitly ban decorative jewellery, but conservative turnout is the standard in judged disciplines.
What is a stock pin used for?
A stock pin fastens a stock tie — the traditional neckwear worn in dressage and eventing. It's pushed through the folded fabric of the stock to hold it in place. Under EA rules, a stock or tie is required for dressage, but the pin itself has no specific size or material regulations. Stock pins are traditional rather than mandatory — a well-tied stock can stay in place without one, but most riders use one for security.
Is Kelly Herd Jewelry available in Australia?
Yes. Kelly Herd Jewelry is stocked at iRide EQ with fast local delivery. We carry the full range of bracelets, rings, necklaces, and earrings. Kelly Herd is a US brand (Texas, founded 1983) distributed in Australia through TopTac. Every piece comes with free shipping on orders over $150.
Are Sabona copper bracelets equestrian-specific?
No. Sabona of London (established 1959) is a wellness jewellery brand that makes copper and magnetic bracelets for general health and comfort. Several of their designs feature horseshoe and Western motifs, which makes them popular with equestrians — but they're not exclusively an equestrian brand. Many riders wear them for wrist comfort during long days of riding and stable work.
What is the best equestrian jewellery gift under $200?
Three picks stand out under $200: the Kelly Herd 6mm Bit Ring at $109.95 (the most affordable Kelly Herd piece), the Kelly Herd Clear Horseshoe Necklace at $139.95 (a consistent best-seller), and the Kelly Herd Horseshoe Nail Earrings at $159.95 (everyday earrings with the best stock levels of any Kelly Herd product). All three are sterling silver and come gift-ready.
Find Your Perfect Equestrian Piece
From sterling silver snaffle bit bracelets to everyday horseshoe earrings, the full equestrian jewellery collection is available at iRide EQ with free shipping on orders over $150. Shop Kelly Herd Jewelry and Sabona of London today.
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