Brand Spotlights

Get to know the brands behind the gear. We go deep on the story, the technology and the real-world performance of every brand we stock — from French performance innovators to Australian-born labels making waves on the world stage. If you're investing in premium equestrian gear, start here.

Official brand partnersiRide EQ is an authorised Australian retailer for every brand we feature — you're buying the genuine article.
Technical deep divesWe explain the technology, the materials and the design thinking behind each brand's key products.
Genuine expertiseOur team have tested and ridden in the gear — these aren't regurgitated press releases.
Australian availabilityEvery brand featured is available now at iRide EQ with fast, tracked delivery across Australia.
9 articles Written by the iRide EQ teamShop All Brands
Brand Spotlights — iRide EQ

Latest Articles

Rider wearing Struck Apparel performance equestrian clothing beside a horse Australian equestrian
Aug 18, 2026· James Alcott

Struck Apparel — Canadian Performance Breeches Now in Australia

If you've watched the warm-up ring at almost any EA-affiliated show over the last few seasons, you've probably...

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Freejump Voronoi riding helmet on a stable bench Australia
Aug 15, 2026· Sarah Mitchell

Freejump Voronoi Helmets — The Complete Guide to Freejump's Flagship Range

Quick answer: The Freejump Voronoi is a premium riding helmet built around a low-profile fit, airflow and added...

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Australian rider in Irish country clothing beside a horse Australian equestrian lifestyle
Aug 02, 2026· James Alcott

Jack Murphy — Irish Country Style for the Equestrian Life

Quick answer: Jack Murphy is an Irish country and lifestyle clothing brand, not a competition-wear label. Its wax...

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For Horses Italian-made equestrian apparel in a tack room brand spotlight
Jul 30, 2026· Sarah Mitchell

For Horses — Italian Competition Apparel Now in Australia

There's a particular kind of Italian craftsmanship that doesn't shout. It doesn't need to. You see it in...

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Freejump Voronoi Carbon riding helmet — the world's first helmet with temple protection carousel-heading:Shop-Voronoi-Carbon
Jul 22, 2026· Sarah Mitchell

Freejump Voronoi Carbon — The Helmet That Protects Your Temples

Quick answer: The Freejump Voronoi Carbon is a premium French-made riding helmet featuring a carbon fibre outer shell,...

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Freejump safety stirrups and helmets Australia Brand-Spotlight
Jul 21, 2026· James Alcott

Freejump Stirrups & Helmets — Safety First, Style Always

Quick answer: Freejump is a French safety specialist founded in 2001 in Bordeaux. Their Soft'Up Pro stirrups use...

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Jump'In — The French Show Jumping Brand Australia Loves carousel-heading:Shop-Jump'In-Show-Jumping
Jul 18, 2026· Sarah Mitchell

Jump'In — The French Show Jumping Brand Australia Loves

Quick answer: Jump'In is a French performance brand specialising in show jumping and competition apparel. Available at iRide...

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Freejump stirrups Australia complete brand guide Brand Spotlights
Jul 16, 2026· Sarah Mitchell

Freejump Stirrups Australia — The Complete Brand Guide

Quick answer: Freejump is a French safety stirrup brand founded in 2010, known for its single-branch flexible stirrups...

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Horse Pilot equestrian apparel Australia — premium French performance riding gear for competition carousel-heading:Shop-Horse-Pilot
Jul 16, 2026· Sarah Mitchell

Horse Pilot Australia — The Complete Brand Guide

Quick answer: Horse Pilot is a French technical performance brand founded in 2010, now an FEI Official Partner....

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