Brand Spotlights

Get to know the brands behind the gear. We go deep on the story, the technology and the real-world performance of every brand we stock — from French performance innovators to Australian-born labels making waves on the world stage. If you're investing in premium equestrian gear, start here.

Official brand partnersiRide EQ is an authorised Australian retailer for every brand we feature — you're buying the genuine article.
Technical deep divesWe explain the technology, the materials and the design thinking behind each brand's key products.
Genuine expertiseOur team have tested and ridden in the gear — these aren't regurgitated press releases.
Australian availabilityEvery brand featured is available now at iRide EQ with fast, tracked delivery across Australia.
13 articles Written by the iRide EQ teamShop All Brands
Brand Spotlights — iRide EQ

Latest Articles

Eloquence Equestrian matchy matchy saddle pad and ear bonnet set in jewel colours australian-equestrian
Sep 22, 2026· James Alcott

Eloquence Equestrian Australia - Rider Apparel Brand Guide

Eloquence Equestrian is one of those brands that turns up at a show and people start asking where...

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Horse Pilot vs For Horses brand comparison — French vs Italian equestrian apparel brand comparison
Sep 11, 2026· James Alcott

Horse Pilot vs For Horses - Which Brand is Right For You?

Horse Pilot and For Horses sit on opposite sides of the European equestrian apparel world — one French,...

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Majyk Equipe premium horse boots available at iRide EQ Australia carousel-heading:Majyk-Equipe-Boots
Sep 07, 2026· James Alcott

Majyk Equipe: California's Premium Horse Boot Brand Now in Australia

Here's a name you might not know yet but probably should: Majyk Equipe. Founded in 2012 by Michael...

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Rider wearing a Horse Pilot airbag vest over a show jacket in an outdoor arena airbag vests
Sep 06, 2026· Sarah Mitchell

Horse Pilot Airbags: Twist'Air vs E-Twist'Air — Which Should You Choose?

Horse Pilot makes two airbag vests, and the question I keep getting from riders at shows is refreshingly...

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Chain drop noseband by Jump'In on a brown horse — leather and curb chain noseband carousel-heading:Jump-In-Week-Collection-Nosebands
Sep 04, 2026· Sarah Mitchell

Chain Drop Nosebands: iRide EQ Is Australia's Only Stockist

Quick answer: A chain drop noseband is a hybrid noseband combining leather cheek pieces with a curb chain...

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Rider wearing Struck Apparel performance equestrian clothing beside a horse Australian equestrian
Aug 18, 2026· James Alcott

Struck Apparel — Canadian Performance Breeches Now in Australia

If you've watched the warm-up ring at almost any EA-affiliated show over the last few seasons, you've probably...

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Freejump Voronoi riding helmet on a stable bench Australia
Aug 15, 2026· Sarah Mitchell

Freejump Voronoi Helmets — The Complete Guide to Freejump's Flagship Range

Quick answer: The Freejump Voronoi is a premium riding helmet built around a low-profile fit, airflow and added...

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Australian rider in Irish country clothing beside a horse Australian equestrian lifestyle
Aug 02, 2026· James Alcott

Jack Murphy — Irish Country Style for the Equestrian Life

Quick answer: Jack Murphy is an Irish country and lifestyle clothing brand, not a competition-wear label. Its wax...

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For Horses Italian-made equestrian apparel in a tack room brand spotlight
Jul 30, 2026· Sarah Mitchell

For Horses — Italian Competition Apparel Now in Australia

There's a particular kind of Italian craftsmanship that doesn't shout. It doesn't need to. You see it in...

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Freejump safety stirrups and helmets Australia Brand-Spotlight
Jul 21, 2026· James Alcott

Freejump Stirrups & Helmets — Safety First, Style Always

Quick answer: Freejump is a French safety specialist founded in 2001 in Bordeaux. Their Soft'Up Pro stirrups use...

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Jump'In — The French Show Jumping Brand Australia Loves carousel-heading:Shop-Jump'In-Show-Jumping
Jul 18, 2026· Sarah Mitchell

Jump'In — The French Show Jumping Brand Australia Loves

Quick answer: Jump'In is a French performance brand specialising in show jumping and competition apparel. Available at iRide...

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Freejump stirrups Australia complete brand guide Brand Spotlights
Jul 16, 2026· Sarah Mitchell

Freejump Stirrups Australia — The Complete Brand Guide

Quick answer: Freejump is a French safety stirrup brand founded in 2010, known for its single-branch flexible stirrups...

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Horse Pilot equestrian apparel Australia — premium French performance riding gear for competition carousel-heading:Shop-Horse-Pilot
Jul 16, 2026· Sarah Mitchell

Horse Pilot Australia — The Complete Brand Guide

Quick answer: Horse Pilot is a French technical performance brand founded in 2010, now an FEI Official Partner....

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